If You Would Like To Write Compelling

If You Would Like To Write Compelling Direct Response Letters That Could Double, Triple or Even Quadruple Your Sales. . .

Then Here is a 100% Guaranteed Way To Get Professional Level Results In Just Two Days

[Prefer to print and browse offline? Click here to download a PDF version of this letter]


Dear Increased Sales Seeker,

Imagine for a moment, it's six months from today.  You've just sent out your latest sales letter (one you wrote yourself) and already the orders are pouring in.  And you think to yourself "Deciding to get the skill to write my own direct response sales letters was one of the best decisions I ever made!" 

Now come back to today.

You've studied how to write these compelling direct response sales letters and adverts but - as yet - you're not getting the response you were hoping for.  Your letters haven't quite hit the mark.  You know you could be bringing in much better results for your business.

Clearly, the skill is almost at your fingertips, it's just your test results for the letters you've crafted are not as profitable as you'd hoped and now you're not feeling at all certain they ever will be.

The good news is it doesn't have to be like that anymore.  Because you're about to discover a better, and easier way to become an expert in writing ethically persuasive, results-generating sales letters.

Spend Just Five Minutes Reading This Important
Letter, Which Reveals a 'Fail-Safe'
Way To Gain The Sales Letter Writing Skill
You Need To Boost Your Business Sales and Profits

You may even find yourself writing sales letters generating thousands of pounds in business as Anthony van Dort did. . .

"Having used direct response marketing techniques since the year 2000, this 'masterful' methodology has gone on to enhance sales by a further £99,500 from just one five page letter mailed to 3218 prospects." 

Anthony van Dort, MD
Liberty Leisure Ltd,

You are about to discover how to hone impressive writing skills that leave your competitors reeling in shock as you scoop up the sales from under their noses. 

And having this enviable skill means you are ever only one test away from doubling, tripling or expo­nentially sky-rocketing your sales. 

Now, let's be down to earth here.  Getting a successful test is the hard part.  But once you get the re­sponses pouring in, you are ready to send your winning letter out to the rest of your prospects (referred to as a 'roll out') and be confident of the sales it will generate.

And you don't have to send it out to everyone at the same time.  You can stagger your mail shots so you can be sure of handling your responses efficiently and effectively.  In fact, you can just send your winning letter out whenever you want to give your orders a boost.

Here Are 3 Crucial
Elements to Profitable Mailings!

The Sales Letter is the first of three crucial elements you need to master in order to get the brilliant re­sults you deserve in your mailing campaigns.  And it is the hardest to do, successfully.

The other two; the offer and your mailing list are a lot easier.

The thing is, your list starts with your own customers and, if you need new prospects, you can buy mail­ing lists.  There's a science behind selecting the right list and once you know it you can find the best list that's available in the UK .   And guess what?  Yep!  I've got an expert on board to tell you how.

And the offer is not much of a problem because you already know your business.  You know the real tangible benefits you deliver.  And you can quickly identify the offer that has your prospects clamouring for the results your services or products creates for them.

But the sales letter?

You and I know that's the element which is the most difficult to get right - on your own.  And, as many businesses often discover to their cost, you can't just get anyone to write a direct sales letter and expect it to be profitable.

The point is. . .

There Is Only A Small Selection Of People In The UK
Who Have The Skill To Write These
Persuasive Direct Response Sales Letters

And I'll tell you why. . .

A great many people try to learn this skill on their own from books, audios and DVD's.  Sometimes they succeed, but mostly they are disappointed with their lack-lustre efforts.  But it's not their fault.  The majority of people find it difficult to get knowledge and skills from books.  And, on reflection, it doesn't surprise me. 

Don't get me wrong. . . it's a great way to build a skill; to build on an existing foundation.  But there is no way you can match the results a professional copywriter gets without the mentoring of an experienced coach.  (Just look at the sports champions; they all have expert coaches - they couldn't achieve half of what they do if they didn't have that professional support).

You see, virtually every day people from all over the UK buy books on how to write sales letters; books on copywriting.  Including mine.  Why do they invest in these books?  Because they know how important it is to have this letter writing skill.  It's a lifetime asset for their business that they want and need - and they are desperate to get it.

Now, modesty aside, I know people who have bought my book and, by following the workshops, have gained results; in some cases quite impressive.  How do I know?  Because they have written or emailed me to say so. 

But it's a rare occasion when someone takes what they've read and transfers it into the top-level skill they need for their business.  And I suspect there are a lot of people out there that haven't quite 'got it'.  They may see some response but not the 'jump up and down' exciting results they hoped for.  Sadly, it's often just one small, but significant technique that escapes them and prevents them boosting their sales and profits exponen­tially.

The thing is, a skill like this can only be learnt from an expert; someone who has that skill and has put it to good use; someone who has the practical experience and in-depth knowledge; someone who has delivered results with the direct response sales letters or adverts they've crafted.

I'm sure you've guessed. . . there is a better way. . .

Over the last two years I've been mulling over why it is some people have succeeded with the books and others haven't.  And then I had. . .

An Amazing Revelation

I was thinking about my 'previous career' which was writing, developing and presenting computer train­ing courses.  Suddenly it was blindingly obvious!  Learning how to write results-generating sales letters follows the same principle.  The point is some people can pick up a computer book and 'get it' - just like that!  Other people only understand when someone shows them how to use the computer - effectively passing the knowl­edge on through practical demonstration and coaching.

In a nutshell, I realised people are just crying-out for a copywriting mentor... a personal coach to guide them through all the techniques; the science behind writing effective sales letters and adverts and, more impor­tantly, explain what makes a good sales letter so they can recognise it instantly.

Challenge One

But it can't beany old mentor or coach.  If you're going to be the best you can possibly be, then you need someone who has mastered and used this writing methodology successfully and is keen to pass that knowledge and ex­perience on.

Which means your challenge is to find the one person who. . .

Ideally you need someone who has a wealth of experience in different business disciplines and who is able to interpret that experience into effective advice for you.

Challenge Two

The second, and most critical challenge, is finding someone who is not only willing, but able, to com­municate those skills in an easy to absorb and fun way. 

Developing your writing skills should be as easy for you as 'breathing'. . . a coaching and mentoring method that encourages you and shows you how to become the best sales letter writer you can possibly be is paramount to your success.

It's not easy.  There are not many people who can communicate effectively; who can explain things in different ways to make it really easy to understand a technique and put it into practice; who have enough rap­port with people to be able to develop a coaching method that works. . . that gets results!

Believe me; I know how difficult it can be. . . that's what my 21+ years teaching people how to use com­puters revealed to me!

And that's why I finally admitted to myself I owed it to all these business people, who are eager to learn, to ca­pitulate to all the pressure I'd been inundated with to develop and present a live seminar, focusing on sales letter and advert writing, where they could acquire this life - actually business - changing skill.

Now, there's a knack to creating a coaching method that makes a subject easy to absorb and use.  And that's where my wealth of computer training experience; my Dale Carnegie instructor experience and my ex­tensive knowledge of coaching and communicating with business people on all levels helped because I have done just that. . .

Here's A Painless Way For You To
Learn The Important Skill Of Direct
Response Sales Letter Writing Without
Breaking Into A Sweat. . .

In this two day event, which I've called Write Letters, Win Sales, I personally lead you step-by-step through the intricacies of writing direct response sales letters and adverts.  By the end of these activity and fun-packed hours you not only absorb the science and techniques behind this crucial skill. . . you walk away with your own sales letter; response form and advertisement ready to put to the test as soon as you get back to your office.

But it doesn't finish when we say "goodbye" at the end of the second day.  You can request after-the-event sup­port in the form of a critiquing review of up to three versions of your advert or letter (or a new letter for a different campaign; your choice).  I personally examine your material and make an MP3 recording of my com­ments, professional advice and tips for you to listen to and act upon.

But I'm getting way ahead of myself.  First, you want to know what you'll discover in these two intensive days we are going to enjoy together. . .

And That's Just A Small Taste Of
What's In Store For You. . .

Click here to reserve your seat

Because in the same way you can't learn the in-depth, practical skill of writing from a book. . . you can't get the full, mind-blowing experience and vibrant atmosphere of what attending this exciting event is like from a 2-dimensional letter.

Why This Seminar Is Unlike Any
Other Copywriting Course
In The Whole Of The UK

Without boasting; it's doubtful you'd get this unique training experience anywhere else; or from anyone else in the UK .   Let me explain why. . .

You already know there are not many copywriters who understand and can actually write this amazingly effective style of sales letter.  Of those that do and can, there are not many who are willing to share their hard-won experience and skill with others. . .

Of those remaining the majority do not have the communication skills or patience to mentor or coach business people who want to learn how to write these compelling sales letters; letters that get read and get re­sponded to. 

And it's rare to find anyone with this valuable writing skill who has the added experience of developing, writing and delivering effective training courses.

So who is able to step up to the mark?

Having eliminated so many possibilities I reckon, without being big-headed about this, it leaves just me; Carol Bentley.  My unique experience and business background is good news for you; bringing you the best combination of skills in a professional copywriting coach and mentor.

"There aren't many people, who are experts in their field, that can actually communicate and transfer their skills to other people.  Carol's knowledge and relaxed method of teaching made the whole subject crystal clear, easy to absorb and straightforward to put into practice."

Paul Thackeray
Managing Director & Vice President EMEA
Barracuda Networks

Allow me to elaborate further. . . not to be arrogant or boastful, just to reassure you of my qualifications. . .

All of this experience and knowledge is fundamental to you knowing that the person delivering the mate­rial is used to helping people, like you, get results.

The only real question to ask yourself is this:

Wouldn't you rather learn first-hand from someone who has 'been there; done that; got the T-shirt' and, even better, has the proven ability to pass that valuable experience and knowledge on?

It's a no-brainer, isn't it?  Click here to reserve your seat

But here's a problem!

Numbers Must Be Limited To Make Sure
You Get The Greatest Possible
Personal Attention From Me

Because this programme is a game of two halves. . .

The first half is the two day seminar - 13.5 hours (with an optional additional two hour sales letter writ­ing work­shop on the evening of the first day) of unadulterated pouring out of everything I can show you about writing your own sales and profit boosting letters and adverts.

By the end of these two days - which include no less than 11; yes ELEVEN! practical workshops - you walk away with a sales letter, a response form, an advert and a news release for your business ready to put out to your market place. 

The second half is the personal critique and review of your material.  As I've already mentioned, you can submit up to three pieces of copy; letter or advert, for my personal expert advice.  They can be modified versions you want to test or they can be completely new material - your choice.  What's more you can submit these documents at any time within six months after the seminar date, giving you plenty of time to test each one be­fore submitting your next.

I will scrutinise your submitted copy and record my considered view on MP3 for you, including tips and guidance on changes or the direction your copy should go.  You can be sure I won't pull any punches though.  I'll expect high quality material from you because you are using the copywriting skills you have learnt directly from me in the two days we spent together - but you wouldn't have it any other way - would you?  After all, I'd be doing you no favours by pussy-footing around, would I? 

For these types of instructive critiques I normally charge up to £827 for an advert and up to £967 for a sales letter (dependent upon length).  So that means this additional mentoring has a true value of between £2,481 and £2,901.  Actually, the real benefit of these recorded reviews is you are building your personal audio swipe file of insider copywriting knowledge - based on your business - which you can listen to time and time again; whenever you want to refresh your memory.

There's Just One Caveat

By now you've probably realised I'm making a huge commitment here and that's why I have to limit the number of delegates I can accept on this programme.  Apart from dedicating time to developing the most in­formative seminar you can possibly attend and reviewing your written material afterwards, I still have to allo­cate time to my private clients' work and my own business projects.

There is  a maximum number of participating delegates I can take.  As I'm writing this letter to you 63 people have already pre-registered their interest for this event, you may even be one of them.  The point is, it will be a case of first-come first-served.  Look, I'd hate for you to be disappointed so please, if boosting your sales ex­ponentially is important to your business future, act quickly and reserve your place now (there's an ex­tremely valuable extra bonus you can claim if you're nimble enough to be one of the first 10 to grab a seat).

Click here to reserve your seat

Here's a Few Bonuses
to Tempt You. . .

Additional 'Working the Web' Bonuses. . .

Marketing on the web is a key element of any modern business promotion activity.  It is a subject that is confus­ing and frustrating.  There are masses of so-called experts who profess to be the only source of genuine online marketing infor­mation that delivers results.  And, I have to admit, I've read through tons of the material that's been pub­lished on how to market on the net, some of them not even worth the paper I printed them out on. 

These bonuses are the ones I've selected for you; the materials I personally believe are worth investing your time in.  The authors all approach web-marketing from the same stance that I take about direct response marketing; 'Offer genuine information that benefits your prospect and customers and make sure you explain it clearly'.

Click here to reserve your seat

And the Biggest Bonus for Just 3 of the Most
Switched-On People Who
Act Within the Next 72 hours. . .

If you are someone who believes in taking action and you act quickly enough to be one of the first 3 people to reserve a place within the next 72 hours, you are entitled to claim the biggest and best bonus by far. . .

I Will Co-Write A Direct Response
Letter or Advert With You

That means, I brain-storm with you, one-on-one, on your project.  I help you create 100 headlines, using the techniques revealed during the two-day live event.

We write your letter or advert together - talking on the phone and passing revisions back and forth as, in collaboration, we hone and fine-tune your direct response sales letter or advert. 

You have the opportunity to ask more questions and get answers that enhance the development of your most valuable asset - your copywriting skill - even further.  What's even better is I'll record our conversations so you can add these private insights to your audio swipe file.

To give you some idea how valuable this really is, last year I worked with the London-based charity The Children's Society appeals coordinator, Nichola Peach, on a fund-raising ap­peal.  This is what she told Kelly, my PA. . .

"The appeal went very well, raising over £170,000!  Thank you very much for your help with it.  I have used many of the techniques that Carol taught me in other fundraising letters I have written too."

Nichola Peach
Appeals Coordinator
The Children's Society

So, you see, as one of these 10 lucky participants, you have the expertise of a professional who special­ises in getting impressive outcomes with this exciting marketing methodology working, with you, on your business project.

If you wanted to engage me to undertake a project like this, you could expect to pay between £6,000 and £18,000.  But you gain this valuable bonus simply by being a go-getter; by grasping this unique opportunity with both hands and reserving your seat now!

Click here to reserve your seat

If you are at all familiar with my book or articles, you know that I advocate making it extremely easy for your prospect to decide in your favour by taking away as much of the buying risk as possible.  So you expect a guarantee from me, don't you?

Well, you're right to expect. . .

My Promise of Your 100%
Guarantee Of Satisfaction

If, by lunchtime on the first day, you don't agree this is the most impactful, eye-opening and profitable business copywriting seminar you have ever attended, simply tell me or a member of my staff.  I'll write you a 100% re­fund cheque on the spot.  And, on top of that, I'll give you an extra £50 for your trouble.  Plus you keep the bonus material, upon which I would set a value of at least £1,804, with my compliments.

All I ask is that you return the seminar handouts you received at the beginning of the event and leave without disturbing the other delegates.  Even if you decide at this point the seminar is not for you, I promise I will have already revealed powerful insights you can take away and implement in your business immediately.  Plus the bonus material gives you an immensely useful toolkit for increasing your business sales and profits.

I can't say fairer than that, can I?

OK, Here's The Bottom Line. . .

By now you must be wondering if I'm ever going to get around to telling you what all this is going to cost.  My apologies. . . I was getting so excited about the massive amount of material I'm piling into this event and I wanted to be sure you fully understood how much take-away value and expertise you're gaining by the end of the sec­ond day.

In my opinion, this course is priceless - but I am slightly prejudiced - hey, we all believe passionately and whole-heartedly in the results we can deliver for people, don't we?  And I get a huge buzz when people tell me how well they've done using these powerful marketing techniques. . . people like these:

"Carol Bentley's tips for writing effective letters has helped me to focus far more on the customer and their needs.
I pro-actively approached a customer, who initially wasn't in a position to take up our offer, however after presenting him with further benefits and presenting them in a well worded email, using Carol's techniques, the next offer was accepted."

Stephen J. Burt
Director - Ask4Art Ltd

"We swiftly put some of your ideas into practice.  Our previ­ous mailing letter went in the bin, and a refreshed version was gener­ated.  It is fair to say that the response level we now get has vastly increased.  Not only in terms of immediate response, but also from those who have obviously retained our infor­ma­tion and called some months later.  We look back at our previous attempt and cringe."

Andy Littlecott
Buckfield Environmental, Buckfield Group

Sorry - I've gone off on a tangent again. . . Anyway, I contacted an experienced UK Profit Strategist and asked for his opinion on the value of this seminar and the price I was thinking of, based on the con­tent I'm planning to deliver to you.  This is his comment:

"Carol, have you gone mad? This is by far the most comprehensive seminar on this subject I've ever seen (and I've seen a lot) and you're offering such a ridiculously low price, plus bonuses worth a fortune!  I believe you could multiply the price by a factor of eight and I would still consider it incredible value.
As you know, we're expecting baby 2 around the time of the seminar otherwise I'd be the first person to snap your hand off and book my place. If there's even the slightest chance of me being there I will, and I give you permission to point me out to all the other astute delegates in the room as the guy who challenged your sanity."

Paul Stewart
Profit Masters Ltd

Think about it for a moment; what effect would having these sales letter writing skills have on your profit if they were instrumental in doubling, tripling or even quadrupling your sales?  Some people invest thou­sands of pounds in acquiring this valuable skill (actually - come to think about it, that's what I've done over the years!)  Do you think you and your business are worth that sort of investment?  Of course you are!

The good news is, although this has a value of many thousands of pounds, it's not going to cost you anywhere near that much.  Your investment in this 2-day seminar, and all the follow-up support and bonuses, is just £927 including VAT.  That works out at a stunningly low £394.47+VAT per day.  What's more, because this is a training seminar it is tax-deductible! 

Click here to reserve your seat

Now you might be thinking, like Paul, "This is a ridiculously low price compared to the additional sales it will help me to generate!"   It is!  For a reason... I'm testing the market a little and, because this is the first stand-alone event like this I've held, I've decided to go out at a price that anyone can budget for. . . so no-one has to miss out.  But you can be sure the next event I hold will be a lot more; probably double.

Even so, though your investment in this programme is low, I still don't want finding the money now to be an issue for you, which is why I'm also prepared to let you split your payments - I'll explain the arrange­ments I'm making available shortly.  And, in a moment, I'll also tell you how you could even reduce this extremely low figure even further by an incredible 86%! (By the way, this price does not include accommodation or evening meals.  It does include coffee and tea during the day and a 3-course buffet lunch).

Now - let me tell you more about the date and venue of this event. 

The seminar is on Thursday 26 - Friday 27 April 2007. 

Registration is between 8.30 a.m. and 9.15 a.m. on 26 April.

Day One: 9.15 a.m. to 6.05 p.m.

Optional Sales-Letter Writing Workshop: 8.15p.m. to 10.00 p.m.

Day Two: 8.30 a.m. to 5p.m.

I also went to great lengths to find a venue that was accessible to everyone, whether you are travelling within the UK or from overseas.   And I wanted the venue to be accessible to local facilities and to have com­fortable accommodation available. That's why I chose the Novotel in Southampton:

The nice thing about the Novotel is it also has a fitness centre, sauna and indoor heated swimming pool.  We have arranged a special delegate rate at the Novotel for accommodation for you, but this must be booked and paid for direct with the hotel.  Contact details are supplied with your seminar confirmation.

Click here to reserve your seat

Do You Qualify To Claim
Up To 86% Reduction?

We all know other business people.  And, I daresay, there are people in your circle of business associates who would value an opportunity like this to develop an inherently profitable copywriting skill.  Recommending this seminar to your associates not only does them a favour, it also means you can reduce your delegate cost if they decide to attend as well.

I'm not going to do what many training organisations insist on doing and say you have to book so many places in order to gain an advantageous price.  After all, that puts the onus on you to get everyone organised; hardly fair is it? 

No, all you have to do is make sure that when your business associate reserves their place they put your name and postcode as a reference so we can be sure to match it against your booking.  Provided your colleague stays for the whole programme and doesn't claim a refund on day 1, we will reduce your outstanding balance or refund the discounted amount to you the next working day after the seminar.  We take care of all the administration - all you have to do is pass the word on.

Wondering why I'm offering you this discount?  Simply because you are putting me in touch with like-minded people; people who value the expertise I can give them.  And it's not requiring any additional market­ing activity on my part to make that connection.  So why shouldn't I reward you for acting as my ambassador?  The more people you introduce, the greater your reward. That's fair isn't it?  Of course if you want to share your refund with your colleagues, that's entirely up to you.

Here's the refund you receive when your business associate(s) books their place at this powerful sales letter writing seminar:

Number of Additional Delegates Booked

Discount %age

Your Refund £s (inc VAT)

1

11%

101.97

2

23%

213.21

3

43%

398.61

4

64%

593.28

5+

86%

797.22

The Steps You Need to Take To
Gain The Greatest Benefit. . .

Book Online. . .

  1. Click here to reserve your seat and use your credit /debit card or your PayPal account to pay at a 128-bit encrypted secure website on line.
  2. Tell your business associates about this innovative course; ask them to visit www.WriteLettersWinSales.co.uk to request information, using your surname and postcode as the reference code and start building your discount levels to reduce the cost to you by anything up to a massive 86%!

Book Offline. . .

  1. Click here for the PDF containing the 'How to Write Letters & Win Sales' Priority Reservation Request form and instructions for reserving your place.

You really can't afford not to invest in this course!  Don't you think you owe it to yourself and your business to move on this incredible opportunity?

Kind regards

Carol Bentley

P.S.    Will you be one of the 10 quick-acting people who gain this remarkable bonus valued at over £6,000?

P.P.S   Your first bonus item is immediately despatched to you with your posted reservation confirmation.

Click here to reserve your seat

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