Here's What Other Business People Say...
These testimonials are from people who have used Carol's writing or
makeover services; listened in to telephone conferences or have read
Carol's book or learnt their own copywriting skills from her book,
reports, articles, home-study programmes, audio-CDs and copywriting
workshops.
Don't forget to check
out Carol's copywriting blog at www.copywriting4b2b.com
"Outstanding! It shows you an easy way to transform
mediocre letters to explosive letters - the kind that get noticed, get
read, get sales!"
Dr. Joe Vitale,
author of way too many books to
list here, including
"The Attractor Factor" www.mrfire.com
"We got a 262%
increase in response to our mailing, resulting in 24,101 worth of
bookings, which included 30 new companies attending our courses. This is
an impressive result for us."
David d'Orton-Gibson
Managing
Director
TFP Online Ltd
"It has been invaluable to have an
expert writing targeted marketing material that has achieved such
fantastic results 44.2% response to a small mailing is amazing"
Martin
Moore,
Martin & Co, Poole
"I have quickly grown to admire
Carol's skill as a business copywriter. She is ONE copywriter I would be
happy to suggest many, many business owners and professionals employ to
write advertising, sales letter, brochure and web site copy for their
products, services or treatments."
Paul Gorman
Gorman Consulting
Eavesdrop on a conversation between Graham Rowan
(Practice Director at Richmond Diet & Nutrition
Clinics
, www.richmonddietclinic.com ) and Carol Bentley (MP3
audio) where Carol helps Graham with some of the finer
techniques of copywriting
"The 'Bentley Makeover' was key in making my brochure from being good to being a very effective marketing piece. Well that's how I feel about it.
The reasons being, although the changes were quite subtle, it made the
difference especially when u told me about the "you" instead of the
"you'll", the point making in the present tense - the now. This primes the
thoughts of the reader."
Azi Azhakesan
Halcyon Life Ltd (By email)
"I've driven up to Derbyshire today and so took the opportunity to
listen to your audio CD [unabridged audio of the book ''I Want to Buy Your
Product Have You Sent Me a Letter Yet?']. I'm near the end of CD two
and it is really, honestly, fantastic. The quality is excellent and it
really is interesting.
I'm not just saying this to massage your ego - but I honestly (for the
first time in my life) want to sit down and write a sales letter. When
normally I would rather go to the dentist!"
Grant Marsh
Managing
Director
IC Office
Solutions Ltd
"Thank you so much for your
help. I am really pleased and impressed with what you have done for
me. And for the education"
Ivan Rose,
Director
Whitewoods Ltd
"Thanks again for the advice. I never dreamed that
I'd journey so far on the back of one book! They say that
excellence = expectation + 1. I think you've already delivered
expectation + 101"
David Bowen
"Carol packed
more ideas into this tele-seminar, and more great answers to the variety
of questions raised than I've heard in years. If you can't find at least
19 good ideas off this CD, that can skyrocket your sales, then you may as
well hand the keys of your business over to someone else and go and get a
job."
Paul Stewart,
Profit Masters Ltd
"Carol's
teleconference is the finest example I have witnessed of receiving one of,
it not the UK's best, copywriting expertise, advice and counsel without
leaving your desk!"
Brian James
Chairman
The Brian James
Group
"I've been writing direct response sales letters now for 3
years. So although I was looking forward to your teleconference to
be honest I wasn't expecting to learn anything new. How wrong I was!
I picked up at least 7 new great ideas that I can (and have) put into
practice immediately. It was genuinely the best use of 70 minutes
that I've made all year. With these new insights I now know I will
continue 'outsmarting' all my competitors - and believe me that's a
wonderful feeling!"
Grant Marsh
Managing Director
IC Office
Solutions
"Having used direct response marketing techniques since
the year 2000, the 'masterful' methodology described in this book has gone
on to enhance sales by a further 99,500 from just one five page letter
mailed to 3218 prospects. It goes on to prove that long letters do sell
providing they are interesting and provide a compelling offer - all
covered in page 65, chapter 9. I would recommend this book all day long.
It is fun, interesting and EXTREMELY profitable."
Anthony van
Dort
Managing Director
Liberty
Leisure
"Well having
purchased your book at the event, we swiftly put some of your ideas into
practice. Our previous mailing letter went in the bin, and a refreshed
version was generated. It is fair to say that the response level we now
get has vastly increased. Not only in terms of immediate response, but
also from those who have obviously retained our information and called
some months later. We look back at our previous attempt and
cringe."
Andy Littlecott
Buckfield Environmental,
Buckfield Group
"Carol Bentley takes the 'black art' of direct response
copy-writing and actually explains what's going on - not just what to do
to get it right, but why these strategies work and what's going on inside
the recipient's head as they read your letter. Even if you think you've
read all there is to read about copy-writing, Carol's book is sure to
provide you with fresh perspectives on your old learning."
Gill
Pritchard
Just Add Content
