Now You Can Use The Letter That Got 44.19%
Response For This Successful Letting Agent's
Campaign...
*** Please Note - if you've arrived here
because of David's invitation email I'm sorry to say the downloadable
Letting Agent Marketing Toolkit Bonus I was offering expired at
7p.m. (BST) on Tuesday 25th September 2007 -
however you can read the original results-generating
letter
on pages 67-70 in the
book...
Dear Professional Letting Agent,
When I agreed to help Martin - a successful letting management agent - create a marketing campaign targeted at prospective landlords, I never dreamt of the outrageous success we were setting ourselves up for. And even now, nearly 5 years later, I still find it hard to believe in spite of having all the material we used and the figures measuring our results.
You can see the letter we
used; it's reprinted in my published book I
Want To Buy Your
Product... Have You Sent Me A Letter Yet? - but that
was only the starting point. Read about the whole campaign we used below.
(Sorry you've missed this bonus: ...and get your copy of ALL the compelling marketing material that made it so successful. If you engaged a professional like me to craft all this material specifically for you, you'd be looking at copywriting fees in the region of £3,000 - £5,000).
Here's the good news...
It costs you less than £20 to buy a copy of this book, which shows you exactly how to employ the same professional copywriting techniques I use, when you create your marketing material. And you can adopt the content of the results-generating letter we used when you create your own marketing campaign.But before I tell you more about the insightful contents of this book... let me take you through the campaign we created back in November 2002... (Click here if you want to skip straight to the bonus and book purchase section)
A Letting Agent's Challenge...
People buying apartments at a new property development were our target. The luxury development was geared towards second-home buyers and buy-to-let or resell investors. The potential of finding new, quality landlords was extremely high. And that's why Martin wanted to contact them.We planned a 2-step campaign:
First, introduce the property purchasers to the advantage of using letting management services (there was a good chance that buyers had not even considered using a property management agency for their lettings).
Second, demonstrate the benefit of placing their property with Martin's letting agency.
Now there's three specific things you need to have in place... it makes a huge difference to how successful any marketing campaign is..
- Your market must be correctly targeted
- Your initial message must be compelling
- Response must be childishly easy for your prospect
I spent a lot of time crafting our first contact letter. It had to grab the new property owner's attention and keep hold until they felt compelled to ask for more information... this response was our most wanted outcome (MWO). I created the letter employing all the techniques I describe in my book. I made sure the content of the letter was extremely personalised and highly focused on the income they could expect to enjoy by renting out their apartment. And, more specifically, how to avoid letting management hassle by using Martin's services to look after their property and rentals.
Just In Time for Christmas...
By the time the letter was ready we were approaching Christmas. Now you might think that Christmas is not a good time to be sending a letter telling people about letting management services.But the way I looked at it, we were coming up to a long holiday period; tell me don't you sometimes find lo-o-o-ng Christmas holiday periods a bit tedious? You've eaten too much; perhaps endured a little too much family visiting; could do with a break or just find you have some time on your hands?
You see, I figured there was a good chance our prospects would discover they had time over the Christmas break to spend reading this letter. So on 18 December the letters were posted.
Now, I didn't honestly expect to hear from anyone before the New Year. In fact we prepared a follow-up postcard to send out between Christmas and New Year to remind our prospects to read the letter we'd already sent. You know, just in case it had slipped their mind... so we were delighted when we actually got calls before the New Year asking for more details - and that was even before the reminder card had gone out!
Well, the follow-up postcard did go out on 28 December, to those who hadn't already contacted us, and the overall response we got was a stunningly high... 44.19%
"It has been invaluable to have an expert writing targeted marketing material that has achieved such fantastic results – 44.2% response to a small mailing is amazing"
Martin
Moore
Proprietor
Martin & Co, Poole
High Response Leads to High Conversion...
Now you know as well as I, a high number of enquiries doesn't always result in tangible business. After all it is possible to get calls which are just not properly qualified. These were; the content of the letter made absolutely sure of that.So much so, that of the people who responded, 68.42% actually signed up for Martin's letting management services.
And the rest, as they say, is history. Now you can get your hands on the exact same letter that generated this amazing response - it's on pages 67 - 70 in the book...
More Sales Letter Writing Secrets Revealed...
Plus
you learn how to easily create your own powerful letters
that persuade hundreds of additional landlords to place
their properties with YOU! Simply by following the step-by-step techniques
described in ' I Want to Buy Your Product.. Have You Sent Me a
Letter Yet?'
Picture it... what would responses like these
do for your agency business? How much does it add to your bottom
line profit?
These techniques work! And they work no
matter what type of business uses them...
From other letting
agents...
"Thank you so much for your help. I am really pleased and impressed
with what you have done for me. And for the education…"
Ivan Rose,
Director
Whitewoods Ltd
to training courses for
professional letting agents...
"We got a
262% increase in response to our mailing, resulting in
£24,101 worth of bookings, which included 30 new companies attending our
courses. This is an impressive result for us."
David
d'Orton-Gibson
Managing Director
TFP Online Ltd
to environmental services
companies...
“Well having purchased your book at the event, we swiftly put some
of your ideas into practice. Our previous mailing letter went in the
bin, and a refreshed version was generated. It is fair to say that
the response level we now get has vastly
increased. Not only in terms of immediate response, but
also from those who have obviously retained our information and called
some months later. We look back at our previous attempt and
cringe.”
Andy Littlecott
Buckfield Environmental
Buckfield
Group
to the leisure
industry...
"...the 'masterful' methodology described in this book has gone on
to enhance sales by a further £99,500
from just one five page letter mailed to 3218 prospects. It goes on
to prove that long letters do sell providing they are interesting and
provide a compelling offer - all covered in page 65, chapter 9. I
would recommend this book all day long. It is fun, interesting and
EXTREMELY profitable!"
Anthony
van Dort
Managing Director
Liberty
Leisure
to business
consultants...
"I
know Carol's writing methods work because I have tried several and they
have had a dramatic impact on improved response rates. One letter
produced a 19% response within 48 hours . Carol's
book may change your life."
Chairman
The Brian James Group
You can read more comments from people
who have read the book, and successfully
used these results-generating techniques, simply download the FREE PDF containing the full contents page and these
two chapters...
Chapter 1: Why Bother To
Write To Your Prospects?
Chapter 3: Know
What Your Customer is Worth... an amazing insight to the
true value of your clients
Click here to download your FREE PDF
file (opens in a new browser window, 1 Mbyte to
download)
Quick and Easy...
You haven't got time to spend days or weeks studying. That's why this book is specifically structured to make it extremely quick and easy to write your own marketing material; sales letters, adverts, newsletters - there's even a short section on web page content. Each chapter introduces a new insight to how to craft your compelling material... the workshops at the end of the chapters take you, step-by-simple step, through the process you've just read about. And it happens more speedily than if you sat facing a blank piece of paper or screen on your own!"A refreshing read that remains engaging to the last page. I was impressed with the multitude of examples and the regular use of questions and targets throughout, all gearing you to remain focused. Altogether a highly informative book aimed at all learning styles and all levels of sales marketing whether you're a novice starting out on your first mail shot or you just need some tips on refining your style."
Deonne
Connelly
BLH High-Care
Revealed in this book, which has been rated 5-star on Amazon.co.uk more than 3 years...
- 8 little-used ways to get prospects to say “Yes” to you today.
- 79 words & phrases that compel people to read your letter or advert
- How you can make your letter and offer irresistible with these 13 techniques
- How to massively increase response to your sales letter - instantly
- 31 point order-form check-list – get 31/31 and your order form increases your sales dramatically
- Discover the 9 elements that make your advert out-perform your competition
- 9 Biggest mistakes people make in newsletters - and how to avoid them
- My Secret Weapon. Discover how to overcome ‘writer’s block’
- How you can make the high performance of your letters and adverts predictable!
What's great is this valuable book is yours at a steal of a price... just £14.97 + £2.50 p&p...
Your No-Risk Guarantee of Satisfaction...
Have you ever been given a 100% money-back guarantee when you've purchased a book? I'm not talking about e-book guarantees, I mean a 'satisfaction promise' with a published book ? I don't think I ever have ... but you do with this one...
"If the techniques in this book fail to produce results worth
more than its price, for you or your business within 12 months, I will
give you your money back. Making your own notes in the
margin or highlighting text within the book does not invalidate this
guarantee.
All I ask is that you give me written details
of the actions you have taken and the actual results they produced when
you return the book and ask for your money
back."
Can't say fairer than that, can I? So, you see there's absolutely no risk when you decide to buy this book.
Request Your Copy Now...
Simply click the button below... but if you hate the idea of paying online you can use this postal order form. Click here to download your offline order form or telephone 0800 015 5515 between 10.30 and 4.30p.m. on weekdays.To order online click this button... Clicking this button takes you to a secure PayPal payment page for Promote Your Business Ltd (look for the https in the browser web address). Here you can choose to buy the book with your debit or credit card, or pay from your PayPal account if you have one.
YOU DO NOT NEED A PAYPAL ACCOUNT TO USE YOUR DEBIT / CREDIT CARD
Why PayPal?
We chose to use PayPal because they have a high-level 128-bit encrypted security online payment system. It means we do not need to know your credit card details... that's safer for you and more secure for us too.Simply use the buy now button below to request your copy. Don't delay... the sooner you start using these techniques the sooner you start to reap the rewards
I wish you every success with your marketing and especially with writing your winning sales letters,
Kind regards
Carol Bentley
P.S. When you buy the book you get a
surprise bonus to get you started
To buy online
click here
To buy offline, download the order form here ---> Order Form
or call 0800 015 5515 weekdays between 10.30 a.m. and 4.30 p.m.
