Dear Business Results Seeker
"One Company increased their orders from 164 to 427 using these copywriting secrets in a single mailing"
Wouldn't it be a wonderful feeling to send a sales letter out knowing it will result in over £24,101 worth of business? That’s what the increase of 263 orders described above brought in...
Client Testimonial - David d'Orton-Gibson
"Not only did we get an increase in the number of places booked from existing clients, we also got 29 new companies attending our courses. The follow-on sales are where the bulk of our business comes from - so this is an impressive result for us."
These secret techniques can be used on adverts, websites, brochures and newsletters, as well as sales letters, to gain stunning results
Create dramatic sales improvements by adopting the powerful ‘direct-response’ methods revealed in this book. They really do “steal customers from your competitors – and best of all they do it ethically!
This book describes in straight forward, easy to understand language EXACTLY HOW to persuade people, ethically, to buy from you. It explains how you can make sure your letters, adverts, web pages, brochures, newsletters - actually any marketing in print - ‘brings home stunning results for you’. Without any doubt. Click here to order your copy
The book; ‘I Want to Buy Your Product… Have You Sent Me a Letter Yet?’ contains 23 chapters of little known, but proven, secrets of how to create powerful sales letters that compel your prospects to respond. Discover how to turn your letter into that 'high-powered salesperson'. As I’ve already said, it’ll work constantly for you 24 hours a day, 7 days a week.
Adopt any, and preferably all, of these techniques in your writing and reap the hidden wealth of business that is waiting for you out there and which you fully deserve.
Here is your chance to boost your sales significantly; you can accumulate increased sales and gain a substantial growth of new customers by sending out your responsive letter time and time again, whenever you want to. It will continue to work effectively for you for many years.
Have no doubt, the secrets these pages hold for you are indispensable - they give you the exact insider knowledge you need to develop your own compelling letters to garner the fantastic results so many other businesses are already enjoying.
Book Review - Sadhiv Mahandru
“I was getting 29 clicks per day. Then I changed my ad (on Google). This is getting close to 100 clicks per day! More than triple the number of people to my site! Just did what you said - provided a headline that would interrupt a person from their day and tried to hit their emotions – and the results are just amazing!”
In a moment I'll tell you how you can get your own copy of this exceptional guide. A book giving you the professional advice you crave when writing your sales letters. More importantly, it does so in straightforward and easy to follow steps:
Book Review - Ann Cliff
“This is probably one of only 5 or 6 books I’ve ever seen in the world that explains vividly how to increase the response that your advertising, your sales letters, your newsletters, your website, your email communications, and your brochures result in by, what is seeming to be a minimum of around 20% to 25%, sometimes 200%, 400%, 500% , even 600% and often more.”
Ann Cliff, Business Editor
Sarceaux Publications, London
But first, let me tell you how what you'll find inside its priceless pages is going to accelerate your business results: (If you can’t wait – Click here to order your copy immediately)
- You’ll understand how important it is to know who your prospects are; be selective about who you write to or where you advertise to harvest the highest results possible for your marketing message.
A Management Letting Agent followed this advice. He had a very targeted and focused list of prospective landlords. It was targeted because these people were purchasing apartments at a very luxurious development. He wrote offering his management services. The result? An incredible 44.2% response. This would never have happened if his list hadn’t been so specific. The full letter is printed on pages 67-70 in the book
The 262% increase example I gave you at the beginning of this letter was for a mailing that went out to a targeted list of prospects, which meant that the letter was highly relevant to ALL the people who received it. (Read more about targeting in Chapter 4; Careful Targeting - Creates Awesome Results).
The significant improvements you gain will be amazing, just follow the simple, but effective advice revealed in its pages. Changes in what you write and how you describe your offer to your prospects has an incredible impact on your results. Simple things like guiding your prospect through the steps you want him or her to take, like picking up the phone or sending an email or popping his or her details onto the request form and posting it. (Covered in Chapter 9; Make Your Offer Compelling).
"If You Don't Give A Very Clear Call To Action Then Very Little Action Will Be Taken And Your Sales Will Be Minimal Or Even Non-Existent"
- Make your letter and offer compelling. Your reader only wants to know what result he can expect and enjoy when he buys from you - he does not care about you or your business - only what you can do for him. What problem will you solve? How will you make life easier or more pleasurable for him? (See Chapter 7; Breaking The Long versus Short Myth).
- Find out how to get QUALIFIED PROSPECTS for your database so that you can create an on-going relationship that will culminate in their placing business with you.
Although there are 'mailing lists' that you can buy they are rarely qualified to your specific requirements. If you haven't got your own contact database you will discover how you can use the mailing list and get people to 'self-qualify' so that you can follow up with an exciting and relevant offer. (Also covered in Chapter 4; Careful Targeting - Creates Awesome Results).
- Discover how having the right headline or opening sentence can impact on and increase your results by as much as 83% or more; use this book to make sure that you get the additional 83% more, that you richly deserve.
If you don't have the right opening to your letter it will never be read and it won't matter how good your offer is, because your prospect will never know.
Amazingly using certain words in your headlines can boost the number of people who will take up your offer.
There are proven words that will grab your reader's attention and entice him or her to read your letter, you’ll discover 79 of these in Chapter 8 of the book; How To Create A Captivating Headline).
Using some of these words has, in some cases, boosted response by over 1200% - I know that seems incredible. But it does happen, time and time again.
Isn't It Worth Taking Up This Offer
Just To Find Out How Easily You
Can Boost Your Sales?
Click here to order your copy now..
- Tell the full story - when you capture someone's attention and get him to imagine the benefits he will receive from your services or products he will want to know everything about it. Don't skimp on the detail.
Giving your reader all the 'gen' means that he will make an 'informed' decision and, when he does, he will be more inclined to buy from YOU, the person who was generous enough to give all that background without turning it into a full 'sales pitch'.
Admit limitations. It makes your sales message more believable. Many sales people, and letters, skirt around the less attractive aspects of their product or service.
Of course, if you avoid disclosing any limitations, your offer can sound as if it is "too good to be true", even though what you are describing is genuine and your promises can be fulfilled.
When you let your reader into the 'trade secret' of some small thing that your product or service cannot do; when you are honest about any limitations that it may have, or areas in which it should not be used, he will feel more comfortable about trusting what you are saying. And he will be more inclined to accept your assurances about your offer.
Use anecdotes about other satisfied and happy customers or clients. It brings your proposal alive for people. Quoted testimonials are immensely powerful. After all - if you are looking for a nice restaurant would you choose one from the Yellow Pages or one that is recommended by a trusted friend or family member?
Being able to tell your prospects about your delighted clients, and being able to quote them, is a strong marketing tool for your business. And there is a way that you can do this so that it is truly believable - find out how in Chapters 6 and 7 of this powerful book.
You’ll realise why sending a letter out without a P.S. is almost criminal.
You are stealing from yourself when you leave off the P.S. Why? Because your strong, benefit laden, 'PS' can increase your readership by up to 67%.
Research has shown that the P.S. is the second part of a letter that is read - when it clearly shows the result your reader can expect from your offer it will encourage him or her to read the rest of the letter.
Three easy to follow check lists…
- 27 Questions to Make Writing as Easy as Falling off a Log
- 20 Tips to Make Your Sales Letter Compelling
- 31 Points to Make Your Order Form Easy to Use - Not a Barrier to Buying
…help you to gather everything you need to create your perfect sales letter, hone it into the highest performing 'sales-person' you can send out to your prospects and develop the most responsive order form you can possibly create; whenever you want more orders. (All placed conveniently together in Chapter 23 – you can copy and use these, as often as you wish).
The 27 questions in the first checklist identifies your offer and everything you need to gather together to make it ‘come alive.’ Then use the 20 questions checklist as you review your sales letter to be certain you have created the most riveting read for your recipient – he just won’t be able to put your letter down - except to find the order form so he can get his hands on whatever you are offering.
An ill-designed response form can kill the sale. Create your form to encourage your prospective purchaser - use the 31 point checklist described in Chapter 11 to get it right.
- Checklist: 27 Questions to Prepare You for Writing
- Checklist: 20 Tips to Check Your Sales Letter Against
- Checklist: 31 Points for Your Order Form Design
Let me give you some more insights to this marketing methodology:
Business owners have already used these techniques to create thousands of pounds of additional sales
Check the Contents for Yourself…
This is the list of contents taken directly from the book. As you discover each new technique, you will find a workshop that will guide you through applying it to your own business. By the end of the book you will have your own superior letter and responsive order form – ready to go. Just look at what you’ll discover….
Chapter 1- Is Writing to Your Prospects Worthwhile?
Chapter 2- Who are You Writing to and Why?
Chapter 3- How Do You Value Your Customer?
Chapter 4- Careful Targeting - Creates Awesome Results
Chapter 5- Charismatic Letters Generate Profits
Chapter 6- 8 Tips to Create High Performance Sales Letters…
Chapter 7- Breaking The Short Versus Long Myth
Chapter 8- How To Create Captivating Headlines
Chapter 9- Make Your Offer Compelling
Chapter 10- Outline of a Successful Letter
Chapter 11- Design a Responsive Order Form
Chapter 12- Your Mailout Package
Chapter 13- How to Be Confident of Your Results
Chapter 14- Advertise to Create Business Wealth
Chapter 15- Lead Generation Landing Pages
Chapter 16- Email Marketing Insights (by Samuel Adams)
Chapter 17- Start Sales Writing for Social Media (by Andrew Knowles)
Chapter 18- Profiting From PR (by Darren Northeast & Justin Cohen
Chapter 19- Newsletters Enhance Your Company Image
Chapter 20- How To Gain A Marketing Edge
Chapter 21- Crafting Brochures and Catalogues
Chapter 22- Preparing to Write
Chapter 23- Your Practical Checklists - Copy and Use:
Other Useful Resources
This is what other people have said about my books and the techniques I share…
Edition 1: Book Review - Brian James
“I know Carol’s writing methods work because I have tried several and they have had a dramatic impact on improved response rates. One letter produced a 19% response within 48 hours. Carol’s book may change your life.
The Brian James Group
Edition 1: Book Review - Janet Browne
“It is so clear and methodical. I’ve learnt the theory (of copywriting) from others, but now your book puts it into a logical and ‘followable’ order, with lots of practical added tips and details. I shall be referring to it often. With the easily identifiable sections, practical examples and step-by-step workshops to guide the reader through each phase, it is a very useful desktop handbook to ‘perfect’ my marketing letters.”
Edition 1: Book Review - Paul Gorman
"I have quickly grown to admire Carol's skill as a business copywriter. She is ONE copywriter I would be happy to suggest many, many business owners and professionals employ to write advertising, sales letter, brochure and web site copy for their products, services or treatments.”
£3,000/hour Business Strategist
Client Testimonial - Martin Moore
“It has been invaluable to have an expert writing targeted marketing material that has achieved such fantastic results – 44.2% response to a small mailing is amazing”
Martin & Co, Poole
Edition 1: Book Review - Steve Bower
“Your advice is much more broadly applicable than just letters, and the workshops/ 'take-aways' are REALLY good.”
Seven Communications Ltd
Edition 1: Book Review - Edward Rivis
“When I read the incredible insights in Carol's book ... I was, to be honest, quite shocked by what I learnt. My letters were actually NOT based on the correct principles of explaining the Benefits of the Services I provide my clients.
I wasn't a long way off - but Carol's book really uncovered what I should be saying. I am now rewriting all of my existing materials.... and I know the increased response will make that exercise worthwhile.”
Edition 1: Book Review - Deonne Connelly
“A refreshing read that remains engaging to the last page. I was impressed with the multitude of examples and the regular use of questions and targets throughout, all gearing you to remain focused. Altogether a highly informative book aimed at all learning styles and all levels of sales marketing whether you’re a novice starting out on your first mail shot or you just need some tips on refining your style.”
Edition 1: Book Review - Azi Azhakesan
“At first I thought your book would be a daunting read but I was wrong! I found your book to be very informative and shows me that I CAN and SHOULD write my own copy for my business.
Your style of writing is easy going, informative and uncomplicated which gives me more confidence as I have the understanding to write my own copy now, perhaps a copywriting course as a next step?”
Edition 1: Book Review - Pam Graham
Carol Bentley’s book is what I call ‘delve-able’. It’s individuality allows you to delve into a Chapter to seek inspiration or just check something out.
Edition 1: Book Review - Anthony van Dort
“…long letters do sell providing they are interesting and provide a compelling offer - all covered in page 65, chapter 9. I would recommend this book all day long. It is fun, interesting and EXTREMELY profitable!”
Anthony van Dort
"OK, OK - I can see there's some really
powerful and important advice
in your books" I can hear you saying,
"now, How do I get hold of a copy
and what does it cost?"
With so much valuable information and such important techniques that could explode your business into its highest ever turnover, you could be forgiven for thinking that this is going to cost you a small fortune.
It’s worth a small fortune – if you got £24,000 worth of business or, better still, £99,500 in more business by using these techniques in a single letter or advert, wouldn’t you be deliriously happy to invest £700 or £800? I bet you would. There’s nowhere in the world you could get such a massive a return like this on an investment!
But I haven’t written this book to make a fortune – I use the techniques it contains to do that! This book is yours for an incredibly low £19 with FREE P&P to UK addresses.It really is just a click of your mouse away. The order link below will take you to a 128-bit encrypted secure PayPal payment site, where you can use your debit or credit card without opening a PayPal account. Simply click the 'Buy Now' button to order your book.
But wait, I have an even better offer for you...
Want it Instantly?
There’s nothing worse than waiting for a book to arrive when you are eager to get your hands on its juicy and exciting contents, is there? Especially when you know the techniques it reveals will have such a massive impact on your sales results.
So here’s what I’ve decided to do...
order your copy of the book now and as a special bonus, as soon as your payment is processed, I will send you a download link, via email, to an electronic (PDF) version of the complete book so you can start using these powerful techniques without waiting for the published book to arrive!
When the book arrives you’ll be able to read it away from your computer screen, and highlight important gems. And you’ll still have the electronic version to search through whenever you want to check something when you are at your computer. It will be like having me and my guest authors sitting at your side advising you as you craft your own high-performing sales message.
The techniques I describe in my book have been proven, time and time again, to gain a distinct advantage for anyone who uses them.
In 1905 the copywriter, John E Kennedy told Albert I Thomas
“Advertising is ‘Salesmanship in Print”
And that applies to any sort of ‘advertising’ in print, whether it is adverts in newspapers and magazines or the sales letter you send out.It doesn't matter what service or product you are selling, you reap fantastic rewards when you apply this successful methodology to YOUR sales letters.
You need to act quickly – the longer you delay the more business you are squandering away, business your competition is scooping up instead of you. I strongly advise you to act swiftly, order your copy and get your electronic version NOW.
How To Reserve Your Copy…
Reserving your copy really is just a click of your mouse away. The order link below takes you to a 128-bit encrypted secure PayPal payment site, where you can use your debit or credit card without opening a PayPal account. Once your payment is made you receive an email confirmation of your request and you are taken to the download page for your electronic version.
These exciting secrets, that explode open your market, are in front of your eyes in a matter of moments.
Once you have downloaded the file you can open and read it using Adobe Reader (you can get a free copy of Adobe Reader – just click here http://www.adobe.com/ ). And your paperback copy of the book will be sent asap. Just keep an eye out for it in your post.
Yes! I do want to learn the secrets of creating compelling sales letters. Reserve my copy of I Want To Buy Your Product... Have You Sent Me A Sales Message Yet? I understand I also get the PDF version NOW as a FREE bonus.
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to European countries £5.00
Outside Europe £7.00
P.S. Hundreds, thousands or even tens of thousands MORE customers want to buy what you sell. NOW. Here’s how to attract them, compel them and ethically get them to buy from you instead of your competitors.
Make sure you receive your copy of this easy to use book, ‘I Want to Buy Your Product… Have You Sent Me A Sales Message Yet? revealing the most critical secrets for getting these real, measurable results. Please act quickly. Any delay could mean lost sales for you.Click the button below to get your book and start generating more business than before.
P.S. Reserve your copy now and receive your free download of the electronic version of the book – you don’t have to wait. You can start using these techniques today.
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