Double, Triple or Quadruple Response to Your Sales Letters

Dear Business Results Seeker

"One Company increased their orders from 164 to 427 using these copywriting secrets in a single mailing"

Click here to get your copy now..

Wouldn't it be a wonderful feeling to send a sales letter out knowing it will result in over £24,101 worth of business? That’s what the increase of 263 orders described above brought in...

Or would you prefer to gain more than an incredible £99,000 in new business – from just one letter? As happened for Anthony van Dort, Managing Director of Liberty Leisure:

Now YOU Too Can Discover The Little Known and
Little Used Methods That Can Boost
Your Sales Exponentially – Just Follow
This Expert Advice…

You can discover how to do this for yourself – simply and easily. See for yourself why these techniques create an impressive growth in your business results. Very few people even understand, let alone actually use them.

You CAN write letters that increase response by 20%, 40%, 100%, 200% or even 600% or more! That means tens, hundreds, maybe even thousands more customers clamouring for your product or service.

Better yet, you can trounce your competition because they’ll still be using the same 'old style techniques' that bring very little - if any - enquiries or sales.

It’s all revealed in this book: “I Want to Buy Your Product… Have You Sent Me a Letter Yet” (rated 5***** on Amazon.co.uk)

I’ll bet, like the majority of business people I talk to, you would love to increase the take up you get from your prospects by, for instance 262%, as the company quoted above did. But, the reality is, often businesses get less than ½% response in total, which is both frustrating and costly.

The Single, Most Effective Action You Can
Take to Get Real Sales Increases….

Targeting your prospect brings astounding results. After all, there’s no point in writing to someone if he or she is not interested in what you have to offer, is there?

And yet that is what many business people do - every day.

Now I’m sure that you have a good product or service. And you know that the people you are making your offer to would gain real benefit if they bought from you - but how do you get them to appreciate that?

If you send your best sales person in
to talk to your prospect
It’s easy – isn’t it?

He/she explains and demonstrates the effectiveness of your product or service and convinces your prospect that turning your offer down would be the worst thing he could possibly do!

The fact is, even if you got every prospect you ever came across to agree to meet, you probably couldn't find the time you’d need to make a personal visit to each and every one of them.

That’s why your sales letter is so amazing because each and every one of your letters is your hard-working salesperson. Working 24/7. Sending 1000 compelling letters is like sending out 1000 high-flying salespeople – without the inherent costs! And your letter, will never falter or change your presentation, it’ll always perform to its highest level.

What’s more, writing your letter so that people are excited about your product or service and can’t wait to take up your offer – creating high responses and exciting results - is perfectly feasible. I'll explain how in a moment…

You Too Can Create
Tangible Results Like These….

I know you're thinking, "I've tried writing to prospects, it just doesn't work for me."
You know, other business owners have thought that and said the same thing to me. And then been astonished by the sudden boost in orders they've had when a few small, but significant, changes were made to their sales letters.

It's these 'tricks of the trade' and the wealth of knowledge and experience that an expert brings to bear on a high-performing sales letter. This knowledge results in considerable increases in business results and wealth.

Now You Can Discover These
Little Known, Insider Secrets…

The book; ‘I Want to Buy Your Product… Have You Sent Me a Letter Yet?’ contains 19 chapters of little known, but proven, secrets of how to create powerful sales letters that compel your prospects to respond. Discover how to turn your letter into that 'high-powered salesperson'. As I’ve already said, it’ll work constantly for you 24 hours a day, 7 days a week.

Adopt any, and preferably all, of these techniques in your writing and reap the hidden wealth of business that is waiting for you out there and which you fully deserve.

Here is your chance to boost your sales significantly; you can accumulate increased sales and gain a substantial growth of new customers by sending out your responsive letter time and time again, whenever you want to. It will continue to work effectively for you for many years.

Have no doubt, the secrets these pages hold for you are indispensable - they give you the exact insider knowledge you need to develop your own compelling letters to garner the fantastic results so many other businesses are already enjoying.

Check out the first and third chapters completely free and without obligation. (PDF Format)

In a moment I'll tell you how you can get your own copy of this exceptional guide. A book giving you the professional advice you crave when writing your sales letters. More importantly, it does so in straightforward and easy to follow steps:

But first, let me tell you how what you'll find inside its priceless pages is going to accelerate your business results: (If you can’t wait – Click here to order your copy immediately)

• You’ll understand how important it is to know who your prospects are; be selective about who you write to or where you advertise to harvest the highest results possible for your marketing message.
  
  A Management Letting Agent followed this advice. He had a very targeted and focused list of prospective landlords. It was targeted because these people were purchasing apartments at a very luxurious development. He wrote offering his management services. The result? An incredible 44.2% response. This would never have happened if his list hadn’t been so specific. The full letter is printed on pages 67-70 in the book
  
  The 262% increase example I gave you at the beginning of this letter was for a mailing that went out to a targeted list of prospects, which meant that the letter was highly relevant to ALL the people who received it. (Read more about targeting in Chapter 5; Careful Targeting - Creates Awesome Results).

• The significant improvements you gain will be amazing, just follow the simple, but effective advice revealed in its pages. Changes in what you write and how you describe your offer to your prospects has an incredible impact on your results. Simple things like guiding your prospect through the steps you want him or her to take, like picking up the phone or sending an email or popping his or her details onto the request form and posting it. (Covered in Chapter 9; Make Your Offer Compelling).

  "If You Don't Give A Very Clear Call To Action Then Very Little Action Will Be Taken And Your Sales Will Be Minimal Or Even Non-Existent"

• Make your letter and offer compelling. Your reader only wants to know what result he can expect and enjoy when he buys from you - he does not care about you or your business - only what you can do for him. What problem will you solve? How will you make life easier or more pleasurable for him? (See Chapter 7; Long Letters Don’t Work - Do They?).
• Find out how to get QUALIFIED PROSPECTS for your database so that you can create an on-going relationship that will culminate in their placing business with you.
  
  Although there are 'mailing lists' that you can buy they are rarely qualified to your specific requirements. If you haven't got your own contact database you will discover how you can use the mailing list and get people to 'self-qualify' so that you can follow up with an exciting and relevant offer. (Also covered in Chapter 5; Careful Targeting - Creates Awesome Results).
• Discover how having the right headline or opening sentence can impact on and increase your results by as much as 83% or more; use this book to make sure that you get the additional 83% more, that you richly deserve.
  
  If you don't have the right opening to your letter it will never be read and it won't matter how good your offer is, because your prospect will never know.

• Amazingly using certain words in your headlines can boost the number of people who will take up your offer.
  
  There are proven words that will grab your reader's attention and entice him or her to read your letter, you’ll discover 79 of these in Chapter 8 of the book; Your Headline Can Make or Break Your Results).
  
  Using some of these words has, in some cases, boosted response by over 1200% - I know that seems incredible. But it does happen, time and time again.

  Isn't It Worth Taking Up This Offer
  Just To Find Out How Much You
  Can Boost Your Sales By?
  Click here to get your copy now..

Let me give you some more insights to this marketing methodology:

• Tell the full story - when you capture someone's attention and get him to imagine the benefits he will receive from your services or products he will want to know everything about it. Don't skimp on the detail.
  
  Giving your reader all the 'gen' means that he will make an 'informed' decision and, when he does, he will be more inclined to buy from YOU, the person who was generous enough to give all that background without turning it into a full 'sales pitch'.

• Admit limitations. It makes your sales message more believable. Many sales people, and letters, skirt around the less attractive aspects of their product or service.
  
  Of course, if you avoid disclosing any limitations, your offer can sound as if it is "too good to be true", even though what you are describing is genuine and your promises can be fulfilled.
  

  When you let your reader into the 'trade secret' of some small thing that your product or service cannot do; when you are honest about any limitations that it may have, or areas in which it should not be used, he will feel more comfortable about trusting what you are saying. And he will be more inclined to accept your assurances about your offer.

• Use anecdotes about other satisfied and happy customers or clients. It brings your proposal alive for people. Quoted testimonials are immensely powerful. After all - if you are looking for a nice restaurant would you choose one from the Yellow Pages or one that is recommended by a trusted friend or family member?
  

  Being able to tell your prospects about your delighted clients, and being able to quote them, is a strong marketing tool for your business. And there is a way that you can do this so that it is truly believable - find out how in Chapters 6 and 7 of this powerful book.

• You’ll realise why sending a letter out without a P.S. is almost criminal.
  You are stealing from yourself when you leave off the P.S. Why? Because your strong, benefit laden, 'PS' can increase your readership by up to 67%.
  

  Research has shown that the P.S. is the second part of a letter that is read - when it clearly shows the result your reader can expect from your offer it will encourage him or her to read the rest of the letter.

• Three easy to follow check lists…

  • 27 Questions to Make Writing as Easy as Falling off a Log
  • 20 Tips to Make Your Sales Letter Compelling
  • 31 Points to Make Your Order Form Easy to Use - Not a Barrier to Buying

  …help you to gather everything you need to create your perfect sales letter, hone it into the highest performing 'sales-person' you can send out to your prospects and develop the most responsive order form you can possibly create; whenever you want more orders. (All placed conveniently together in Chapter 19 – you can copy and use these, as often as you wish).
  

  The 27 questions in the first checklist identifies your offer and everything you need to gather together to make it ‘come alive.’ Then use the 20 questions checklist as you review your sales letter to be certain you have created the most riveting read for your recipient – he just won’t be able to put your letter down - except to find the order form so he can get his hands on whatever you are offering.

  An ill-designed response form can kill the sale. Create your form to encourage your prospective purchaser - use the 31 point checklist describe in Chapter 11 to get it right.

Business owners have already used these techniques to create thousands of pounds of additional sales

Check the Contents for Yourself… This is the list of contents taken directly from the book. As you discover each new technique, you will find a workshop that will guide you through applying it to your own business. By the end of the book you will have your own superior letter and responsive order form – ready to go. Just look at what you’ll discover….

Chapter 1-Why Bother to Write to Your Prospects?
How This Book Will Help You to Increase Your Sales
Create Your Own Reference Points

Chapter 2-Who are You Writing to and Why?
Who are you writing to?
Do you already know this person?
Why are you writing?
What is your offer?
What is your guarantee?
Workshop: Define Your Audience and Offer

Chapter 3-Know What Your Customer is Worth
Your Highest Profit Will Usually Come from
Subsequent Sales…
Workshop: Calculate Your Customer’s Life Time Value

Chapter 4-Treat People as Individuals to Get Glorious Responses
3 Key Actions Your Sales Letter Must Achieve…
Use the Right Language to Cut Through
Communication Barriers
Tell Your Reader What They Want to Know
Workshop: Paint the Picture

Chapter 5-Careful Targeting - Creates Awesome Results
‘Preparing the Ground’
Target Your Audience and Make a Real Difference
How Do I Find My Target Audience?
How do I find people interested in my product or service
Workshop: Preparing Your Contact Database

Chapter 6- 8 Tips to Create High Performance Sales Letters…

Chapter 7-Long Letters Don’t Work - Do They?
The Key? Your Letter Must be Plausible…
Make your letters compelling for all types of people
Expand the Storyline…
Supply All the Facts and Figures – Good and Bad
Writing ‘As You Speak’
Use Stories in Your Letter…
How to Make Your Letter Easy to Read…
Workshop: Gather Your Material

Chapter 8-Your Headline Can Make or Break Your Results
The Last Headline Often Proves To Be The Winner…
Get the Appeal Right and Your Reader will Respond…
Use These Words in Your Headline to Substantially
Increase Readership…
‘Attention’ words & phrases to draw your readers in…
Examples of headlines using ‘attention’ words
When You Are Specific…You are Believable
Size Matters…
Gather Ideas and Examples to Inspire Your Writing…
Combine Headlines to Give a Powerful Result…
Workshop: Create Winning Headlines for Your Product or Service Now

Chapter 9-Make Your Offer Compelling
Grab Attention, Create Interest and Desire: These Lead
to Action and Will Harvest an Excellent Response
Tell Your Reader What To Do Next…
A Guarantee Makes it Easy for Your Prospect to Buy…
Increase the Business You will Attract - Tell Your
Prospect about Your Guarantee ‘Up Front’
The ‘puppy-dog’ appeal
Workshop: Decide Your Risk Reversal

Chapter 10-Outline of a Successful Letter
Benefits and Results Sell – Not Features
Use These 13 Techniques to Make Your Letter Attractive
Plain is Best…
Link Your Paragraphs to Create a ‘Flow’
Keep It Personal… Sign Your Letter Personally
How to create your own signature image…
Workshop: Draft Your First Letter

Chapter 11-Design a Responsive Order Form
Avoid Simple, But Expensive Mistakes…
A Form That Is Difficult To Complete Will Be Abandoned
These 31 Tips Will Make Your Order Form Easy to Use…
Workshop: Design Your Responsive Response Form

Chapter 12-Your Mailout Package
How do You Read Your Letters?
How the Package is Collated can Decimate or Raise
Your Readership
Welcome to the ‘Peek’ Party
Mailing Houses Can Save Time but…
Send Yourself a Letter…

Chapter 13-How to Guarantee Your Results
Test Everything - Especially Your Headline
Which of these Headlines Work for You?
Monitor Your Responses
These Headlines Out-Performed The Others:
Workshop: Get Control of Your Responses

Chapter 14-Advertise to Create Business Wealth
How To Make Your Adverts Sell
Newsflash: People don’t buy Newspapers or
Magazines just to Read the Adverts!
This Single Technique Will Make Your Advert
Out-Perform Your Competitors
Include These 9 Elements to Make Your Advert
Perform
AIDA Gets it Right…
“A Picture Paints a Thousand Words – or does it?”
Use Your Advertising to Create Other Successes

Chapter 15-Weave Your Web Page to Capture Your Prospect
Direct Response Web Site Gathers Impressive
Results
Reassure Your Visitor Constantly
Discover Your Target Market Through Your Website

Chapter 16-Enhance Your Company Image with Newsletters
9 Mistakes People Make in Newsletters
Electronic Newsletters can be Cost Effective

Chapter 17-How to Write Brochures and Catalogues
Mistakes Most Company Brochures Make

Chapter 18-Preparing to Write
Have Everything to Hand to Make Writing Easier…
Create the Right Environment to Write
Handling Writer's Block
How to ‘kick-start’ your writing
Relax into a writing mood
Energise your writing creativity
Use others to inspire you

Chapter 19 - Practical Checklists - Copy and Use:
Checklist: 27 Questions to Prepare You for Writing
Checklist: 20 Tips to Check Your Sales Letter Against
Checklist: 31 Points for Your Order Form Design

This is what other people have said about the book and my techniques…

Book Review - Brian James

“I know Carol’s writing methods work because I have tried several and they have had a dramatic impact on improved response rates. One letter produced a 19% response within 48 hours. Carol’s book may change your life.

Brian James
Chairman
The Brian James Group

Book Review - Janet Browne

“It is so clear and methodical. I’ve learnt the theory (of copywriting) from others, but now your book puts it into a logical and ‘followable’ order, with lots of practical added tips and details. I shall be referring to it often. With the easily identifiable sections, practical examples and step-by-step workshops to guide the reader through each phase, it is a very useful desktop handbook to ‘perfect’ my marketing letters.”

Janet Browne,
Managing Director
BLH High-Care

Book Review - Paul Gorman

"I have quickly grown to admire Carol's skill as a business copywriter. She is ONE copywriter I would be happy to suggest many, many business owners and professionals employ to write advertising, sales letter, brochure and web site copy for their products, services or treatments.”

Paul Gorman
£3,000/hour Business Strategist

Client Testimonial - Martin Moore

“It has been invaluable to have an expert writing targeted marketing material that has achieved such fantastic results – 44.2% response to a small mailing is amazing”

Martin Moore,
Martin & Co, Poole

Book Review - Steve Bower

“Your advice is much more broadly applicable than just letters, and the workshops/ 'take-aways' are REALLY good.”

Steve Bower
Seven Communications Ltd

Book Review - Edward Rivis

“When I read the incredible insights in Carol's book ... I was, to be honest, quite shocked by what I learnt. My letters were actually NOT based on the correct principles of explaining the Benefits of the Services I provide my clients.

I wasn't a long way off - but Carol's book really uncovered what I should be saying. I am now rewriting all of my existing materials.... and I know the increased response will make that exercise worthwhile.”

Edward Rivis
Managing Director
Sumatrix Ltd

Book Review - Deonne Connelly

“A refreshing read that remains engaging to the last page. I was impressed with the multitude of examples and the regular use of questions and targets throughout, all gearing you to remain focused. Altogether a highly informative book aimed at all learning styles and all levels of sales marketing whether you’re a novice starting out on your first mail shot or you just need some tips on refining your style.”

Deonne Connelly
BLH High-Care

Book Review - Azi Azhakesan

“At first I thought your book would be a daunting read but I was wrong! I found your book to be very informative and shows me that I CAN and SHOULD write my own copy for my business.

Your style of writing is easy going, informative and uncomplicated which gives me more confidence as I have the understanding to write my own copy now, perhaps a copywriting course as a next step?”

Azi Azhakesan
Halcyon Days

Book Review - Pam Graham

Carol Bentley’s book is what I call ‘delve-able’. It’s individuality allows you to delve into a Chapter to seek inspiration or just check something out.

Pam Graham
Everlasting Books

Book Review - Anthony van Dort

“…long letters do sell providing they are interesting and provide a compelling offer - all covered in page 65, chapter 9. I would recommend this book all day long. It is fun, interesting and EXTREMELY profitable!”

Anthony van Dort
Managing Director
Liberty Leisure


"OK, OK - I can see there's some really
powerful and important advice
in your book" I can hear you saying,
"now, How do I get hold of a copy
and what does it cost?"

With so much valuable information and such important techniques that could explode your business into its highest ever turnover, you could be forgiven for thinking that this is going to cost you a small fortune.

It’s worth a small fortune – if you got £24,000 worth of business or, better still, £99,500 in more business by using these techniques in a single letter or advert, wouldn’t you be deliriously happy to invest £700 or £800? I bet you would. There’s nowhere in the world you could get a return of 3428.5% like this on an investment! But I haven’t written this book to make a fortune – I use the techniques it contains to do that! This book is yours for an incredibly low £14.97 with FREE P&P to UK addresses. (For P+P for other destinations Click here: ) It really is just a click of your mouse away. The order link below will take you to a 128-bit encrypted secure PayPal payment site, where you can use your debit or credit card without opening a PayPal account. If you have a reference code (received either in a letter or advert) please enter it here, if not leave the box blank. Now click the 'Buy Now' button to get your book. Delivery Location Free UK Delivery £14.97 Inc European Delivery £16.97 Inc International Delivery £18.97

This secret knowledge can be used on adverts, websites, brochures and newsletters, as well as sales letters, to gain 2,3 or even 400% more response

But wait, I have an even better offer for you...

Want it Instantly?

There’s nothing worse than waiting for a book to arrive when you are eager to get your hands on its juicy and exciting contents, is there? Especially when you know the techniques it reveals will have such a massive impact on your sales results.

So here’s what I’ve decided to do...

Order your copy of the book now and I’ll get it off to you within 5 working days, but as a special bonus, as soon as your payment is processed, I will send you a download link, via email, to an electronic (PDF) version of the complete book so you can start using these powerful techniques immediately.

When the actual book arrives you’ll be able to read it away from your computer screen, and highlight important gems. And you’ll still have the electronic version to search through whenever you want to check something when you are at your computer. It will be like having me sitting at your side advising you as you craft your own high-performing sales letter or advert.


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The techniques I describe in my book have been proven, time and time again, to gain a distinct advantage for anyone who uses them.

In 1905 the copywriter, John E Kennedy told Albert I Thomas

“Advertising is ‘Salesmanship in Print”

And that applies to any sort of ‘advertising’ in print, whether it is adverts in newspapers and magazines or the sales letter you send out.

And Joseph Conrad, an English novelist, said:

" My task, which I am trying to achieve is,
by the power of the written word,
to make you hear, to make you feel - it is,
before all, to make you see."

And that is what you want to do with your prospects so he or she is moved to take up your offer. As happened in this instance:

I was asked to write a letter to send out about the launch of The Barclays Business Club in Dorset (UK) which was being hosted by Barclays Bank plc

The letter was sent out to a precisely targeted list of business people, people who had demonstrated that they were interested in business networking. What happened?

38% Of The People We
Contacted Responded...

That made the first meeting a resounding success.

Using the same informative style - the attendance was kept high, which in that geographical area is no mean feat because there is a huge amount of competition from other business meetings.

So you see, it doesn't matter what service or product you are selling, you reap fantastic rewards when you apply this successful methodology to YOUR sales letters.

You need to act quickly – the longer you delay the more business you are squandering away, business your competition is scooping up instead of you. I strongly advise you to act swiftly, order your copy and get your electronic version NOW.

How To Get Your Copy…

It really is just a click of your mouse away. The order link below will take you to a 128-bit encrypted secure PayPal payment site, where you can use your debit or credit card without opening a PayPal account. Once your payment is made you receive an email confirmation of your request and in a separate email you receive your download link for the electronic version.

These exciting secrets, that explode open your market, are in front of your eyes in a matter of moments.

Once you have downloaded the file you can open and read it using Adobe Reader (you can get a free copy of Adobe Reader – just click here http://www.adobe.com/ ). And you will soon receive the book itself by mail. Just keep an eye out for it in your post.

Yes! I do want to learn the secrets of creating compelling sales letters. Rush my copy of I Want To Buy Your Product... Have You Sent Me A Letter Yet? to me.

£14.97 with free p&p to UK


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Carol Bentley

P.S. Hundreds, thousands or even tens of thousands MORE customers want to buy what you sell. NOW. Here’s how to attract them, compel them and ethically get them to buy from you instead of your competitors.

Make sure you receive your copy of this easy to use book, ‘I Want to Buy Your Product… Have You Sent Me a Letter Yet? revealing the most critical secrets for getting these real, measurable results. Please act quickly. Any delay could mean lost sales for you.

Click the button below to get your book and start generating more business than before.

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P.S. Reserve your copy now and receive your free download of the electronic version of the book – you don’t have to wait. You can start using these techniques today.